During an interview with Sony CEO Howard Stringer, he may have let it slip that Sony are supplying an 8MP camera for the next iPhone.
The interesting thing about Apple’s focus on iOS development, the iPhone and the iPad is that the focus and push on these devices is clearly focused at ‘content consumption’ and not ‘content creation’ that Macs have been traditionally known for.
Think back over the years, the Mac as a desktop computer has always been known as ‘the’ choice for content creation, especially media rich content. Now they’ve got both sides of the equation covered, and have devices for content creators and content consumers.
Given the overwhelming success in sales of the iPhone and the iPad, I wonder whether internally Apple is thinking that their future is more focused on new content consumption type devices like the iPad, or if they will consciously keep their foot on both sides of the fence and cater for both types of consumer?
Jobs used the phrase ‘post-PC’ a lot last week during the press conference for the iPad2. I completely get the idea of the iPad as a content consumption device, in the respect that if you have a device like the iPad you can easily browse your favorite websites, check the weather, the news etc from the comfort of your sofa without getting up and going to whatever room the desktop PC lives in. The trouble is, the iPad is incredibly (and quite unbelievably) good at content consumption, but is rather rubbish at anything else.
Until there is a technological advancement in computer interaction we’re still dependent on the keyboard and mouse for doing anything that involves more than clicking images with a finger. In that respect, I think we’re more like in an ‘in-between’ era – the iPad has shown us that there are far more easier ways to consume content, but we’re still tied to the desk with the PC for doing other more complex content creation tasks.
I remember back before ‘Longhorn’ was released (which became Windows Vista) that one of the selling points was a replacement file system that at the time sounded like it was going to be a revolutionary replacement for the long established MS-DOS style file system with it’s hierarchical directory structure.
Sadly this never saw the light of day, but what made me think of this was this set of slides from Microsoft which are selling points for how a Windows 7 based tablet will compete with the success of the iPad. One particular slide caught my eye: Windows 7’s ‘rich, searchable file system’ is a selling point compared with iPad’s ‘no filesystem’ (according to the slides).
The funny thing about this (to me, at least), is that the majority of PC/Windows users (non-technical) have pretty much no idea of what the file system is on Windows, how it is structured, and how to store and their files sensibly (and no, storing all your documents, photos, and mp3s in the same directory is not sensible).
It’s always a reality check for me when you say something like ‘create a folder on c: and save your doc there so you’ll remember where you put it’ and your met with a blank stare and ‘err, how do I do that?’
It’s possible that a ‘revolutionary’ file system replacement for Windows (possibly would have been backed by a SQL Server backend?) may have been a step forward for Windows, but sadly this never appeared, and we’re still stuck with the heritage of MS-DOS lerking in the background.
The fact that Microsoft internally believe the Windows filesystem is ‘rich’ kind of boggles the mind. It’s richness is debatable, but the fact is that the majority of Windows users have no idea how to sensibly store their files on this ‘rich’ filesystem. Recent changes in Vista and 7 seem to default to saving files to the Desktop, which in itself is interesting when you see a user’s desktop which is entirely covered in all their document icons for the past couple of years, and they’ve no idea where they all come from, or how to organize them.
The Mac OS X approach is interesting from my opinion as a recent Mac switcher in the past couple of years, since the Finder has a couple of broad categories: ‘Documents’, your user folder, and Applications, which for most people is adequate and it’s easy to create additional folders within these areas, and what’s interesting from a technical point of view is that the actual physical location of the files on the file system is transparent to the user, and they never have to actually know where these locations are within the file system tree. BUT if you do want to dig deeper, as a technical user, it’s possible to navigate the *nix based file system structure at a level beneath the what the Finder shows you (or jump directly to directories in Finder if you know where to go). This dual approach is interesting to me, because it functions perfectly well for both types of users – non-technical users are shielded from the physical file directory structure by Finder, and technical users can dig deeper if they need.
I’m really not sure who these slides from Microsoft were written by or who they are aimed at, but I think it’s typical of Microsoft of the past few years that they really just don’t seem to get it.