I can’t help think that today’s iPhone 5 announcement was a major let down. Where’s the innovative new features, Apple? Where’s the must-have new cool stuff that’s prompting us to run out to the Apple store right this minute?
So it’s lighter, thinner, faster. Ok, so it’s an incremental improvement over the 4S. Isn’t this the same thing that people said about the 4S (I did anyway)? We were expecting the iPhone 5 at the last iPhone announcement and just got the 4S. They didn’t really add anything earth shatteringly new for the last update. And now for this latest announcement, this new iPhone is more like an iPhone 4.5 rather than an iPhone 5.
I’m sorry Apple, but I think you’re losing your edge. Rather than bringing revolutionary products to the market this is an incremental improvement over what we already have. Sure, there’s going to be the faithful who just have to upgrade because it’s the new iPhone, but for must people, I don’t see anything here that’s a significant draw. There was rumors that NFC support would be included, and I was curious if it was then how Apple was going to dust it with their magic pixie dust and put a spin on it to get the whole world to buy into the magic of NFC-based Google Wallet style cashless transactions – I was curious because Google have been dabbling in this area but it hasn’t exactly caught on yet. I was kind of hoping Apple would take this concept for a spin and tell us how we can no longer live our lives without this time saving new innovation… but sadly, no. Nothing new to see here, move along.
The thing that still mystifies me is how Apple uses Samsung to supply it’s iPhone processors (as it has done for most prior versions and iPads too). You’d think given Apple’s lawsuits against Samsung for infringing on Apple’s patents that they wouldn’t bite the hand that feeds it, so to speak, but surprise surprise… who manufacturers and supplies the magical new A6 processor in the iPhone 5? Samsung.