Macs – not just for content creators anymore

The interesting thing about Apple’s focus on iOS development, the iPhone and the iPad is that the focus and push on these devices is clearly focused at ‘content consumption’ and not ‘content creation’ that Macs have been traditionally known for.

Think back over the years, the Mac as a desktop computer has always been known as ‘the’ choice for content creation, especially media rich content. Now they’ve got both sides of the equation covered, and have devices for content creators and content consumers.

Given the overwhelming success in sales of the iPhone and the iPad, I wonder whether internally Apple is thinking that their future is more focused on new content consumption type devices like the iPad, or if they will consciously keep their foot on both sides of the fence and cater for both types of consumer?

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