Ballmer is currently presenting at the All Things D conference this morning and has just started talking about the re-branding of Live Search as ‘Bing’. news.com have a live blog as it happens, here.
I’ve never really understood rebranding. You take the same product that no-one is interested in, give it a new name, and now you have… the same product that no-one is interested in with a different name? Surely Ballmer with the billions of Microsoft cash he has at hand can come up with something better than that?