Forbes predicts Microsoft will pull out of mobile phone business

Things are still not looking good for Microsoft’s attempt to get a foot in the smartphone market. While their FY16Q1 financial results stated their mobile phone revenue fell┬áby 56%, which was ahead of the new Lumia launch, IDC’s latest sales figures have shown Windows Mobile sales dropped 10% for the year. Given the launch of the flagship Lumia 950 models this year that has to hurt.

Worst still, Forbes are predicting a gloomy future for Microsoft’s mobile business for the coming year, predicting that they will cut their losses and pull out of the mobile phone market altogether.

Given the dominance in the market of Android and iOS devices (IDC shows Android has 80% global market share at this point, and even iOS is relatively far behind with 14%), one has to wonder what Microsoft were thinking when they bought Nokia and announced their Windows 10 Mobile plans. If they can come out with a truly revolutionary new product to catch everyone’s attention then maybe they have a chance, but an evolutionary step forward (and a small one at that) like the Lumia 950 models is definitely not the one that people are going to be dropping their Androids for and moving to. It’s just not good enough.

Android market share and daily activations now far exceed iOS devices

Activations of Android devices now exceed 500,000 new devices every day. That’s incredible. What’s more, Android devices now have 34% of the smartphone marketshare compared with 26% for iOS devices.

Although Apple bashes Android for it’s fragmentation and lack of standardization across devices, I believe this is precisely the ingredient that makes the platform so successful. People like choice. People don’t like being told what they can and cannot do (or what they can and cannot install on their phone). Sure, iOS devices do have a more stable platform because it is more controlled, but I’d rather go with the quirks, differences and occasional badly behaving app to get what I want, not what you (Apple) ┬átell me I can have or do, thank-you very much.