Forbes predicts Microsoft will pull out of mobile phone business

Things are still not looking good for Microsoft’s attempt to get a foot in the smartphone market. While their FY16Q1 financial results stated their mobile phone revenue fell by 56%, which was ahead of the new Lumia launch, IDC’s latest sales figures have shown Windows Mobile sales dropped 10% for the year. Given the launch of the flagship Lumia 950 models this year that has to hurt.

Worst still, Forbes are predicting a gloomy future for Microsoft’s mobile business for the coming year, predicting that they will cut their losses and pull out of the mobile phone market altogether.

Given the dominance in the market of Android and iOS devices (IDC shows Android has 80% global market share at this point, and even iOS is relatively far behind with 14%), one has to wonder what Microsoft were thinking when they bought Nokia and announced their Windows 10 Mobile plans. If they can come out with a truly revolutionary new product to catch everyone’s attention then maybe they have a chance, but an evolutionary step forward (and a small one at that) like the Lumia 950 models is definitely not the one that people are going to be dropping their Androids for and moving to. It’s just not good enough.

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