Pioneer have announced the release of their first Blu-Ray DVD player and will go on sale in first quarter 2006.
This may put the pressure on Sony to meet expectations and get the PS3 on the market, as the PS3 also will have a Blu-Ray DVD player, and was expected to be Sony’s trojan horse to get the next generation DVD technology into family’s living rooms. The PS3 is expected to go on sale in Japan also in the first quarter of 2006.