Microsoft are making a late entry into the market of handheld media players, and are hoping to take some market share from Apple’s iPod.
Microsoft are pushing a version of their Windows Media Player software to be used on mobile MP3 players, and are appealing to manufacturers like Dell, Samsung and Rio to start making devies running the software. Microsoft has also started it’s own online music store similar to iTunes, which is also competing directly with Apple.
Has Microsoft entered this market too late, or can the marketing machine of Microsoft drum upenough business to steal customers from the already well established market leader in this area, Apple?