Sun launch ‘Java-Powered’ logo promotion

Sun have started a ‘Java-powered’ logo advertising promotion that was launched this month at JavaOne.

The promotion aims to include a Java logo on devices that include a Java JVM inside, which already includes millions of cell phones shipped world-wide. Sun has the opportunity to cash in on the success of J2ME shipped with mobile phones if they can pitch this right – Java is already out there in the consumer market, the tough part now is increasing consumer awareness to cash in on the popularity.

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